http://www.membershipmillionaire.com/rep/mitch92021.html
How to Get Instant Targeted Traffic Without Paying For It
Traffic is the life-blood of your Internet business.
No traffic, no business.
So how do you get traffic?
With joint ventures and affiliates you're relying on someone else to get you the
traffic.
Your business (and the size of your bank account) is in their hands.
With hocus pocus SEO techniques, you've got to stay a step ahead of the search
engines.
Good luck.
With pay-per-click, you're p-a-y-i-n-g.
Through the nose.
Forever and ever.
Ouch.
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Benny Mitchell
P.S. No matter how much you're currently spending on Adwords, it's too much. Why
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nada...
zip...
zero...
zilch...
diddly-squat...
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P.P.S. Not paying for Adwords? Scrounging for traffic where ever you can find it? Stop
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Thursday, July 22, 2010
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Tuesday, July 20, 2010
In the geo-location wars, the next step will be content | Econsultancy
In the geo-location wars, the next step will be content | Econsultancy
http://www.membershipmillionaire.com/rep/mitch92021.html
http://www.membershipmillionaire.com/rep/mitch92021.html
At TWTRCON in New York on Monday, the "Right Time, Right Place" panelists were focused on what comes after socializing via geo-location.
Check-in startups Gowalla and Foursquare are currently embroiled in a battle for tech-savvy, check-in happy users. But it's harder to make the case for broadcasting location to an older, less social demographic. Foursquare co-founder Dennis Crowley explains his company like this:
"Facebook is everyone you know, Twitter is people you find entertaining, Foursquare is people you hang out with in real life."
But outside of urban areas, the people you hang out with in real life aren't always close by. That's why check-in companies are building more layers into their business models. Gowalla for instance, does a healthy business selling virtual goods.
Foursquare meanwhile has been getting a lot of attention for its partnerships, creating special badges for brands like Bravo and The Wall Street Journal to hand out to viewers and readers who check-in on Foursquare. The company is also working with small businesses to give users special deals and credits at their favorite merchants.
Starbucks has gotten a lot of attention for its Foursquare offers. Currently, the coffee purveyor is offering mayors of its local branches discounts on Frappucinos. Starbucks product manager of online strategy Brad Nelson says the company has made a lot of progress in social. He says of Starbucks approach to ROI in social a few years ago:
"These are little ways to drive awareness that we like. When we started, no one cared about the R because there was so little I."
Now the company is trying to invest in ways to implement its social strategy across multinational branches. Foursquare has been great for the company.
According to Crowley, Foursquare handles about 50,000 check-ins per week. With promotions available on the service, companies are seeing those numbers jump up to 50%. As he says:
"A lot of local merchants are seeing that with specials, more people are coming in, there's more chatter, and a direct increase in sales they're promoting on Foursquare."
But according to Adam Ostrow, editor in chief of Mashable, checking into locations is just the tip of the iceberg with geo-location services:
"The idea of checking into events in real time is one of the exciting things you'll see."
And Crowley says that geo-location is not limited to the notion of checking-in:
"Everyone looks at the space and thinks it's all about the check-ins. But it's important to look at the way Twitter has involved over time."
According to Crowley, Twitter may have started out as a way for people to share what they're doing with friends, but it quickly expanded past that purpose. Users share news and information with a growing number of strangers. And many people don't share anything. They use Twitter as a micro-RSS feed and to learn what's going on in the world. Crowley says the same thing will happen with geo-location:
"You can be a consumer or a contributor, or you can be a little of both. We're building these amazing social utilities based on location data. A lot of people are using them to create content. the next stage is consuming content."
Foursquare has opened up its API so that people and companies can build additional functionality on top of the existing check-in and badge features the company has created. As users play with geo-location applications and fill in data and recommendations, the services become infinitely more valuable.
Coming out of SXSW, the challenge for competitors Gowalla and Foursquare was which could get the most users fastest. But now, with bigger companies like Google and Facebook getting into the check-in game, it looks like the check-in service with the most active (and prolific users) could be the one to run away with the check-in game. If geo-location really does move beyond check-ins, it looks like he who has the best content will win.
Sunday, July 18, 2010
Why SEO always beats Social Media | James Richardson
Why SEO always beats Social Media
Facebook this, Twitter that, Social Media is taking over the world, and the marketing budgets are now starting to be stretched to focus on this new ad exciting medium.
Don’t get me wrong, I am a social media junkie-I use them all and most likely, more than the next guy, but its should never be the core-it should be a secondary channel.
I have noticed recently brands are getting caught up in the hype, and forgetting about the online marketing fundamentals – SEO and PPC.
By concentrating on SEO and PPC as the primary-with some Social Media work to help build communication channels with current and potential customers-your going a long way to having a well rounded online marketing strategy.
Here are 3 reason why SEO and PPC are better than Social Media.
- SEO looks after the ‘Homebase’
This principle was coined by Chris Brogan, and later Darren Rowse and resonates perfectly in this case. When approaching Social Media, remember-its not your website-you don’t OWN it. Social media outlets do change as new players come on the scene (Think Myspace.com), so by all means use social media as a marketing outlet for your brand, but use it as a way to draw people into your ‘Homebase.’
By spending time, money and efforts improving your SEO, or spending money directing PPC traffic to your site-you are looking after your business long term and creating more direct leads and visitors to your website. - SEO does not require full engagement
Don”t get me wrong, SEO requires plenty of time and effort-but you can manage and control it through use of third party SEO companies, or available internal resources.
SEO does not require you to check and monitor things on an hourly basis, and does not require a sense of humor or any creativity. - SEO and PPC is measurable and provides a direct ROI
Yes, I’ve heard the @dell story! Getting a direct ROI from social media is difficult, and hard to measure. SEO and PPC were at that point when people were still spending thousands on print ads, but today, you can track things down to finer details.
Disclaimer: I do work for an SEO company, but to be honest-it doesn’t change my thoughts on this matter at all.
Tags: facebook, seo, social media, twitter This entry was posted on Friday, July 16th, 2010 at 12:27 am and is filed under Facebook, SEO, Social Media, Twitter, Youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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